city tourism identity

Client: Istanbul, Turkey, is the fifth largest city in the world, straddles both Europe and Asia, has a complex a diverse history which is displayed in its spectacular architecture and is home to a pulsating community of people from over 20 different ethnic groups. This conceptual brief was to create a modern identity for Istanbul that reflects what the city is about and appeals to tourists who are seeking an authentic cultural experience.

Inspired by a map of the famous Grand Bazaar and vibrating optical art, the logo’s icon expresses the complex and pulsating nature of Istanbul. Built on a square grid, it becomes a versatile element which can be used in diverse applications across the identity.