An invigorating colour palette and airy illustrations, used to lead the eye through the information, convey the experience of a visitor cycling around this scenic wine region.
This is a conceptual project.
Yarra Valley, a scenic region east of Melbourne, is home to a thriving wine industry and boasts several world class wineries and restaurants. For the introduction of a new customised cycle share system to the region, the client required a fun, friendly and engaging identity and website to promote the system to potential users in the region. role: logo design, naming, UX & UI, advertising design