film festival branding

Client: The British Film Institute (BFI) is a charitable organisation which holds regular events to promote film and television in the UK. The brief was to create striking and modern designs for a conceptual Alfred Hitchcock themed screening event which would appeal to an artistic audience of lovers of the moving image that avoid Hollywood blockbusters.

The terrifying nature of Hitchcock’s films is expressed through the use of a tense, condensed typeface, aggressive colour choice and a striking eerie background.